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4 Lessons in Interactivity From the Return of Football

Football season is upon us, despite all of the uncertainty throughout the offseason thanks to COVID-19. Given that the fan experience looks a...


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Tags: Blog, Use Cases

Carolina Hurricanes See Success With #LoudestHouses Virtual Campaign

“Last season, playoff hockey returned to the Carolinas and PNC Arena and with it – loud and proud Caniacs. Our arena has been referred to as the...


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Tags: Use Cases

Takeaways from Producing In and Outside of the Bubble
 

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The Match II: Takeaways From Turner Sports’ Historic Show

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XFL: The Building Blocks of a Fan-First League
 

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The Storytellers of the 2020 CFP National Championship

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Chasing the Cure is “doing good” in more ways than one

With the first episode wrapped, Chasing the Cure host and Executive Producer Ann Curry took to Twitter. Curry tweets, “Let’s try to do...


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Tags: Use Cases

Bringing Ease to the Big Easy at Essence Festival

The first week of July, I had the opportunity to travel to the 25th annual Essence Festival in New Orleans. It was my first time visiting the...


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Stepping Over the “Social Wall” to the Land of Interactive Digital Experiences

If you’ve attended pretty much any sporting event lately, you’ve likely seen what many refer to as a “social wall” — a display of content, mostly...


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Tags: Blog, Use Cases

Cross-Channel Storytelling: What We Can All Learn From The Dew Tour…and Warren G

Off the bat here, you may be thinking what in the world could Warren G and an Olympic-qualifying skateboarding competition have in common? Well...


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Tags: Use Cases

You Don’t Need VAR to Spot the Success of Fox Sports’ Women’s World Cup Coverage

As the U.S. Women chase a repeat World Cup title, the team at Fox Sports is on a path to repeat as well. In May, Fox Sports took home a...


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#LiveOnTheRedCarpet: How Award Shows are Finding New Ways to Dress Up the Red Carpet

Who are you wearing? It’s a question synonymous with red carpet broadcasts. A little friendly gesture on behalf of the reporter/host...


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Tags: Blog, Use Cases

Storytelling in Sports: How Social Media Can Amplify the Big Moment

What were you doing during the Final Four? Or as Tiger walked up to the 18th green at Augusta? How about during the absolutely ridiculous game 5...


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Tags: Blog, Use Cases

Getting #Minnesocial with the Vikings: How to Transform Your Broadcast into an Interactive Conversation
 

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Bowl Game Lookbook: How 11 College Football Bowl Games Told Championship Stories Using Social
 

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Behind-the-Scenes on Game Day with the World Champion Philadelphia Eagles

Have you ever wondered what goes into producing the fan experience for an NFL game? Earlier this season, the Philadelphia Eagles gave us exclusive...


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Football and the Fans: What Marketers can Learn from Game Day & Beyond

If you haven’t heard by now, football is officially back, which means some of the most creative and engaging campaigns around the nation are off...


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Tags: Blog, Use Cases

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